I hope everybody enjoyed the Thanksgiving holiday. Now it’s time for corporate holiday parties to soon kick into high gear. It seems that more American companies are getting into the festive mood this season and that’s a good thing for everybody. That being said, optimism for a big uptick in the economy and the special event industry should still be tempered, of course.
Another piece of good news is that companies this year are paying for outside help. 71% of companies surveyed said they would use the services of a caterer and/or event planner, compared to only 36% a year ago.
Companies are also looking to do something that may be a bit out of the ordinary for the masses. Every year, Hartford lobbying firm Sullivan & LeShane rents a luxury bus and gives their 15 employees santa hats and a stipend to buy gifts for needy families. The bus stops at various shops and they buy gifts for charity, ending the evening with a nice dinner at a local restaurant.
I've heard about companies going to a bowling alley for a bonding/holiday party. Some take a quick trip to Atlantic City or Foxwoods, while many still go the small cocktail party route and others stick with the traditional sit down dinner at a restaurant or club. I also hear that many companies have said dinner or cocktail parties in a tent. Personally, I like that idea. It works for me.
So while some may or may not be happy with their company’s upcoming holiday party this year, the news is positive. Any time the numbers trend up in regard to holiday events or any events at all…we should all take something positive from that. My cup of eggnog is half full.