As many of us know, social media is becoming increasingly more effective as a marketing tool. Even the tent rental industry is now leveraging social media. Well...at least ONE tent rental company that I'm aware of. :)
As the article below mentions, not only must we take advantage of this marketing channel where appropriate, we must also learn how to measure and monetize our efforts, which is sometimes easier said than done.
Social Media, E-mail Top Investment Areas: Survey
Shoot me a comment and let me know how your company has utilized social media or how you intend to.